Digital buyers are continuously on the rise. More and more businesses turn to online platforms to increase visibility and reach more customers. The convenience that comes with e-commerce, as well as the availability of items not often sold at physical stores, have put online retail sales at higher figures compared to a decade ago.
In fact, within the UAE alone, the e-commerce market size is expected to reach USD 17 billion by 2025. Many factors contribute to the growth of the e-commerce market in the region, including more investments, rising social media usage, and innovation.
Online platforms like noon.com are at the forefront of the e-commerce market. This vast marketplace offers tons of opportunities for brands, whether big or small.
So, how do you start selling on noon.com?
7 Steps To Get Selling On Noon
1. Sign up as a partner
To start selling on noon is easy. First, simply sign up and click on “Create a Store”. Follow the instructions and fill out the required details to proceed. This will take you to the next steps, which include uploading the documents for your online store.
2. Provide your e-commerce licence
One of the documents you need to secure is a valid trade licence or a commercial registration – specifically, an e-commerce licence. An e-commerce licence indicates that your business can legitimately sell and carry out commercial activities on online platforms, such as websites and social media sites.
Whilst applying for an e-commerce licence in the UAE is straightforward, you need to ensure your application doesn’t have any mistakes. Once you have your e-commerce licence, you can submit this to noon’s seller portal, along with the other required documents.
3. Prepare and upload your documents
Next, selling on noon means getting the right documents in order. When setting up your seller store, you need to upload the following documents: passport or residence identification, residence visa (if you’re a foreign business owner), and VAT certificate. If you’ll be selling Health and Beauty products, you need to submit a proof of purchase, distribution authorisation letter, or a manufacturer permit or certificate.
Importantly, merchants that are not VAT-registered should submit a declaration of VAT non-enrolment. Be sure to fill out the appropriate form. The documents should also be affixed with a seal and signed by the authorised owner or signatory of the business.
4. Provide your bank details
Now, this step is important. Setting up a valid bank account is essential. All payments from your e-commerce sales will be transferred to your bank account weekly. To ensure the process goes smoothly, double check if the bank account details you have submitted include the same information in your commercial registration.
Your bank account details should have your business’s legal name, bank account number, IBAN and SWIFT codes, bank branch and store currency. Note that indicating your store currency is important, as you cannot change this in the future.
5. Read up on seller fees
Noon has a sales commission of 4% to 27% on products sold on the site. The amount varies on the type of product you’ll be selling. You also need to take note of the shipping and handling fees involved. These are often calculated as a percentage of the total sales. noon also charges storage fees ranging from AED 0.2 to AED 5, which will also depend on the item.
6. Choose a selling model
Once you’re registered as a seller, you can choose from noon’s selling models. These are: Fulfilled by noon (also called noon express), cross-dock and direct ship. Fulfilled by noon (FBN) is the most popular option, as it takes away the stress of selling online. Under this selling model, noon’s team will be handling the warehouse logistics, packing and shipping.
With a cross-dock selling model, you as the noon seller will be processing the customer orders before handing the goods to noon’s team for packing and fulfilment. Customers have the option of pick-up or drop-off at a noon hub.
Lastly, direct ship means the seller will process the orders, pick up the items and pack these before sending them to noon’s logistics for delivery.
7. List your products
List your goods on noon’s Seller Station. You need to indicate the product ID and description for every item listed. It’s also important to have an image and product specification. For easier listing of your items, you can use noon’s product database, which includes all the things you need to create a listing.
Know Your Market & Boost Your Sales
Now that you’ve got your products up on noon’s site, it’s time to learn how to boost your e-commerce sales. Do a thorough market research to see what your target customers are currently buying online. The more you know about them, the better.
Be sure to optimise your product titles, descriptions and images with the right search terms. This helps in improving your visibility as customers search on the marketplace.
Utilise noon’s extensive features, such as the noon Price Intelligence and Price Engine. The Price Intelligence can help you set the best price for your products based on historical pricing on different online platforms. The Price Engine, on the other hand, provides you with details on real-time price changes across the site, so you can automatically set your prices.
Most importantly, make sure you do the free on-boarding training: Seller lab noon. The noon seller lab is noon’s seller support program, and it’s incredibly invaluable. Noon’s video tutorials and extensive online resources help you start selling on noon with success. Noon seller lab also has an option to set a monthly training session, so you can better understand the process and tools available.
Start your e-commerce journey
There’s no better time than now to reap the benefits of starting your own e-commerce venture. If you need assistance in setting up your e-commerce business in the UAE, we’re here to help. Get in touch with our team and we’d be happy to guide you throughout your e-commerce journey.