Did you know that 87% of businesses using videos as part of their marketing report positive ROI? In today’s day and age, video marketing is a great tool to use to reach a wider audience in a unique, engaging way.
However, that doesn’t mean you need to go out and spend tens of thousands of dollars on expensive commercial ads. Instead, why not use one of the best whiteboard animation software to help you create your videos?
Whiteboard animation software is a cost-effective way to create engaging and informative videos for businesses of all kinds. Ultimately, his software makes it easy to create high-quality videos that grab your target audience’s attention.
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Here’s what to know about whiteboard animation videos and how you can use them to promote your business.
The Importance of Using Video in Marketing
Currently, videos drive over 80% of traffic on the internet. As social platforms such as Tik Tok become even more popular and widely used, we can expect that consumers will shift even more towards preferring video as opposed to any other form of marketing in the future.
That’s not surprising when you consider that video is an immensely powerful tool for building brand awareness, generating leads, and boosting sales. What makes this form of marketing so effective, though?
Namely, videos are highly engaging. People are drawn to video content because it is visually stimulating and easy to consume. A few years ago, one study showed that our brains are wired to process video content 60,000 times faster than simply reading text alone.
This means that your viewers are more likely to watch a video all the way through than they are to read an article or blog post. Additionally, videos are highly shareable. When your viewers organically share your videos, they’re helping you reach a much wider audience and acting as brand ambassadors for you.
And finally, in a video, you can show your audience exactly what you’re offering, and how it can benefit them. You can also tell a story that will drive emotional engagement and create a connection with your viewers. This is crucial in today’s saturated online market.
What Is a Whiteboard Video?
Alright, so what exactly is a whiteboard video? A whiteboard video is an animated video that uses kinetic typography over static drawings. As the illustrations are drawn, usually by a hand that looks like it’s doodling, the narrator speaks about them.
While that might sound a bit lacklustre compared to other types of marketing videos, the fast pace of the cartoon drawings, the cute characters, and the on-screen text provide viewers with an engaging means of learning.
Due to the nature of these videos, most businesses use them as explainer videos to help people understand a complex concept simply.
In essence, whiteboard videos are effective because they are easy to follow and visually appealing. So, if you own an engineering company in Dubai, for example, and need to explain a complex concept as part of your sales funnel, a whiteboard animation video could help!
Not only that, but if you cater to a global market, whiteboard videos are incredibly easy to have translated. You get to choose what’s drawn on the screen. This means that you can choose to include on-screen text or not.
If you work in the textile industry and want to create a whiteboard video explaining your fabric options and want to target tourists speaking English, French, and Arabic then you can do that without increasing your costs too much.
Ultimately, this is what makes these types of videos so popular and at the same time globally scalable for audiences of different languages.
Benefits of Whiteboard Videos
While whiteboard videos have been around for a few years now, their popularity has exploded recently. And it’s no wonder why; these videos are known for being highly effective at delivering a message.
Here are just a few of the benefits of using whiteboard videos.
A well-designed whiteboard video is impossible to ignore. The use of bright colours and bold drawings is guaranteed to grab attention, making these videos ideal for getting a message across quickly.
Not only are whiteboard videos eye-catching, but they’re also highly memorable. The combination of visuals and audio makes it easy to recall key points, making these videos ideal for conveying important information.
Whiteboard videos can be used for a variety of purposes. You can use them to explain internal sales processes, as onboarding videos for clients, or even as a quick introduction to how to use your products.
No matter what the goal, there’s a good chance that a whiteboard video can get the job done.
Producing a high-quality whiteboard video doesn’t have to be expensive. There are plenty of online tools that make it easy to create professional-looking videos without breaking the bank. In fact, some of them are even free!
How Does Whiteboard Animation Software Work?
As mentioned above, there are plenty of online platforms that allow you to take advantage of whiteboard animation software without having to pay thousands of dollars to have someone produce a video for you.
If you’re interested in trying out this software, though, you’ll have to understand how it works.
The software typically comes with a library of pre-made images and objects that you can use to create your video and then the software animates them on a whiteboard for you. You can control the speed of the animation and choose from a variety of different drawing styles.
Once you have created your video, you can then export it to a variety of different formats, including MP4 and MOV, and AVI.
While this means that you can’t fully customise your videos in certain cases, these platforms provide you with a quick, cost-effective solution that allows you to create high-quality marketing materials for your business.
Whiteboard Animation Software vs. Video Production Agency: Which Is Best?
By now you might be considering investing in whiteboard videos for your business. Whether you have a UAE dropshipping business or offer services in-person to clients, these videos can certainly help you market your company.
However, you may also be wondering what the best option is: whiteboard animation software or a video production agency.
If you choose to use whiteboard animation software, the pros are that you’ll have full control over the creative process and you’ll save money since you won’t have to pay for a professional animator.
The cons are that it can be time-consuming to create the animation yourself and you may not end up with a high-quality final product.
If you choose to work with a video production agency, the pros are that you’ll have a team of professionals working on your project and you’re more likely to end up with a high-quality final product.
The cons are that it will likely be more expensive than using whiteboard animation software and you’ll have less control over the creative process.
So, which is best? It depends on your budget, your level of creativity, and how important it is to you to have full control over the final product.
Ultimately, for most small businesses, whiteboard animation software can be a good option. The best whiteboard animation software today makes it incredibly easy to navigate the process of creating these videos to ensure you end up with a high-quality product.
Best Whiteboard Animation Software
The best whiteboard animation software is the one that meets your specific needs. Some people need very complex software with a lot of features while others just need something simple to get the job done. It’s important to find the software that works best for you in either case.
To help save you time, we’ve reviewed some of the best animation software for whiteboard videos.
Doodly is a whiteboard animation software that is becoming increasingly popular due to its ease of use and drag-and-drop approach.
The platform comes with a library of pre-drawn images and shapes, which you can use to create your custom animations. You can also add your images and logos to the Doodly library.
The best part about this platform is that Doodly makes it easy to add style to your videos in a creative way, offering unique canvas varieties that include:
- Green Chalkboard
- Glass board
- Green screen animation
- Custom boards
Not sure this is right for your business? Some of the main features of Doodly include:
- A library featuring thousands of characters, props and scenes
- The ability to choose from numerous cartoon hand styles and real hand styles
- Doodly’s Smart Draw technology allows you to customise drawings
- Voiceover recording abilities
- Support for various file formats (WebM, OGG, MP4 and MPV)
- Royalty-free soundtracks
Doodly currently offers two pricing plans:
- Standard: $39/month
- Enterprise: $69/month
Unfortunately, Doodly does not have a free trial. However, even with the Standard plan, you’re able to create unlimited videos and start working off of 20 video templates. So, for what you get, the pricing is pretty great.
VideoScribe is another great whiteboard video maker app that allows you to create amazing videos with your photos, text, and audio. You can also add creative graphics and royalty-free music to your VideoScribe videos.
The platform is really easy to use and perfect for beginners who want to create professional whiteboard videos.
This is because VideoScribe provides you with a list of helpful templates ranging from education templates to promo video templates and even explainer video templates.
While not all of those are whiteboard animation video templates, you can find whiteboard animation video templates within their existing library of templates for any type of video you want to create.
Some of the main features of VideoScribe include:
- The ability to create videos without any previous video editing experience
- An easy-to-use interface that makes creating videos quick and easy
- A wide range of features and options allow you to customize your videos
- A large library of royalty-free images and sound files that you can use in your videos
- The ability to export your videos in multiple formats (including HD)
The best feature of all? You can try VideoScribe for free for 7 days to ensure you like it before you commit to a subscription. However, their subscription plans are fairly priced as well.
If you subscribe monthly, your subscription costs $35/month. However, if you pay annually, that monthly cost goes all the way down to $15.42. That’s great value considering the features are similar to other platforms listed on this list.
Mango Animate is a video animation platform offering users the ability to create everything from type motion videos to real animated marketing videos. However, it’s their free whiteboard animation software we’re interested in today.
Yes, we said free! While Mango Animate’s whiteboard animations don’t look as refined as some of the other platforms on this list, it’s a great free option for smaller businesses on a budget. It’s also a great way to try your hand at whiteboard animation to see if it’s right for your brand.
Like other platforms, Mango Animate makes it easy to create dynamic and engaging videos without any prior video creation experience. You can simply choose a template, add your own text and images, and Mango Animate will do the rest.
Some of the main features of Mango Animate include:
- A variety of hand styles
- Multiple libraries with animation elements
- Easy coordination of voiceovers and background music
- Easy upload to social networks
While the software is free, to enjoy all of the features of Mango Animate, you need to pay for the pro version of $39. However, do note that this is a one-type payment to purchase the software. It’s not an ongoing monthly subscription fee you pay like others mentioned on this list.
If you really want to take your marketing videos to another level then you’re going to want to check out Biteable. This animation platform features the highest-quality templates and videos on this list of the best whiteboard animation software.
The interface is very intuitive, providing all the resources you need quickly create a video that looks as if it were made by a professional video marketing agency. However, the only drawback to Biteable is that there’s currently no “hand-drawn” option.
Videos can feature animation and on-screen text similar to regular whiteboard videos. However, you can’t currently include a hand on screen that looks as if it’s drawing out the text and images. This is a small drawback compared to the high quality of the videos, though.
When it comes down to it, Biteable makes it easy to create high-quality animations that are perfect for any purpose.
While they might not be the same style videos as a “traditional” whiteboard animation video, it’s well worth the investment to have the ability to create commercial-quality marketing videos for your brand. Check out their high-quality templates if you don’t believe us.
Biteable’s pricing is also very fair. They offer a free trial upon registration, but if you want to remove the watermark and access all of the program’s products, you’ll need to pay for a full subscription.
Their Pro version is $99/month if you pay monthly or $49/month if you pay annually. Their Teams version is $329/month if you pay monthly or $249/month if you pay annually.
If your business can afford the slightly higher price tag and you’re very interested in high-quality whiteboard animation videos then Vyond is probably our top choice.
This all-in-one whiteboard animation platform offers the most high-quality whiteboard animation templates of all of the software mentioned on this list.
Not only that, but their template library is well-organised and comes with numerous pre-made videos that help provide you with a great starting base.
Regardless of the type of whiteboard video you’re creating, Vyond has a huge library of assets with everything you need to get started, including characters, props, scenes, and more.
Likewise, Vyond’s user interface is quite intuitive and consists of a large library of assets, a timeline, and a canvas properties tab. Vyond is also constantly adding new features and assets to keep your projects fresh.
Some of the main features of Vyond include:
- Focus on flat design icons and interactive infographics
- Hand-drawn sketch graphics and animations
- Whiteboard video maker flow is easily manageable
- There are mini-templates for specific scenes
- Can display complex statistical data
- Unique, varied audio library (you won’t hear the same tracks that other platforms have)
Finally, we’ve found that Vyond offers the most unique variety of pricing plans. For example, if you’re on a budget, you can opt to subscribe to the most basic plan, which is $49/month or just $25/month if you pay annually. However, the Vyond logo will be in your videos.
If you don’t want the Vyond logo on your videos then you can upgrade to the Premium plan which is $89/month or just $54/month if you pay annually. Their Professional and Enterprise plans are slightly more expensive but scalable depending on your business needs.
Explaindio is the perfect sales and marketing video maker for those looking to improve their brand loyalty and customer base via whiteboard animation videos.
With Explaindio, you have access to animated characters, doodle sketch images, and pre-built animated scenes. This makes it easy to get started building out your videos, especially for those with little to no video creation experience.
Some of the main features of Explaindio include:
- Work with 2D and 3D animation technology
- It is compatible with Microsoft and Mac
- Six unique characters to choose from
- 180+ pre-made text animations
- 300+ fonts
Explaindio’s whiteboard animation software is a great option for those looking for something intuitive and easy to use. However, it doesn’t offer the extensive character and animation libraries that other software on this list to.
In terms of pricing, Explaindio offers monthly, annual, or one-time options. Their monthly subscription fee is $37/month while their annual subscription fee is just $67/year (that’s under $6 per month!).
However, if your business plans on investing a lot in this type of video marketing then you can also opt to pay a one-time fee of $497 to have lifetime access to the software.
How to Use Whiteboard Software for Video Marketing
Now that you’re familiar with some of the best whiteboard animation software on the market, it’s helpful to arm yourself with a few tips that can make getting started easier. Regardless of which platform you decide to use, there are a few standard things you can do to help ensure your end result is a great video your audience will love.
First, we suggest planning each video before you start creating it. Decide on the message you want to communicate and what information you want to include. Plan out the most important points and then work off that map to help you create a coherent story. This will help you create a more focused and effective video.
Throughout that process, be sure to keep your audience in mind every step of the way. Think about what they would find useful or interesting and make sure to include it in your video.
Likewise, you’ll obviously want to use attractive visuals and graphics to communicate your message. Whiteboard software is great for creating videos that are visually appealing and informative. However, where most businesses fall short is in focusing only on the aesthetic and forgetting to make it relevant.
Relevancy is going to be a lot more important than anything else. Keep it relevant.
In this case, it’s also important to use audio wisely. Include music or sound effects sparingly, and only if they enhance the overall message of your video. Too much audio can be distracting and take the impact out of images.
And finally, keep your video short and catchy. Viewers have short attention spans, so it’s important to get your point across quickly and effectively. Aim for a video that is no longer than two to three minutes.
Get Help Creating Your Business
If you’re new to the world of being a business owner then the best whiteboard animation software can help you create attractive, engaging videos that promote your product or service.
Aside from investing in video marketing, though, you’ll need to ensure you’ve got everything else in order to register, run, and promote your new brand. Need help getting started?