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Silx Content Marketing Campaign for Virtuzone Chosen as a Finalist for a 2018 ITSMA Marketing Excellence Award

Oct 8, 2018

The Dubai-based, company formation specialist’s digital content marketing campaign conducted by Silx recognized as a finalist for a 2018 ITSMA Marketing Excellence Award where winners for standout performance driving growth and success with tech-related services and solutions will be announced at ITSMA’s Marketing Vision Conference on November 6.

Dubai, Sep, 20 2018: ITSMA, the leadership community for B2B marketers in the connected economy, has announced UAE-based content marketing agency, Silx, as a finalist in its 21st Annual Marketing Excellence Awards Program for their case study on the digital content marketing campaign conducted for Virtuzone.

The programme honors the marketing programmes, campaigns, and new initiatives that have demonstrated superior performance in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results. The programme focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to marketing.

Silx’s Virtuzone campaign was named a finalist in the ‘Driving Business through Thought Leadership’ category. The awards are spread across seven different categories with ITSMA’s programme also including a focus on small and medium-sized businesses (SMB), with two special awards for the top SMB programs.

Virtuzone Chairman, Neil Petch, said of Silx’s nomination: “We are hugely honored that our marketing campaign by Silx has been named as a finalist for such a prestigious award. We believe great messaging should be educational and authoritative as well as engaging, so to be nominated in the ‘Driving Business through Thought Leadership’ category is particularly pleasing. We would like to thank our content marketing agency Silx for taking our message and delivering it in a way that stands out from the crowd and connects perfectly with our potential customer-base.”

An international panel of marketing executives and experts will select the winners, who will be announced at a special awards ceremony during ITSMA’s Annual Marketing Conference: Marketing Vision 2018, on November 6th in Cambridge, Massachusetts.

Some of the winners will also speak at the two-day conference, along with senior marketing executives and industry thought leaders from CGI, Deloitte, Harvard Business School, McKinsey & Company, Northwestern University, Panasonic, and TopRank Marketing, and senior executives from ITSMA.

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About Virtugroup

Virtugroup is a Dubai-based holding company consisting of Virtuzone, which offers free zone and mainland company formation services; and Next Generation Equity, which offers a range of citizenship- and residency-by-investment programmes. With over 100 staff speaking 30 languages, Virtuzone provides impartial advice on UAE company setup while being an end-to-end solution provider for a host of business services including everything from visas and trade licenses to accounting and branding. As the leading company formation specialist in the UAE, Virtuzone removes the complexities of setting up a business so that entrepreneurs can focus on what really matters to their company’s success.


For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.

Learn more at www.itsma.com

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